Consumer products are goods purchased by individuals for personal use, such as food, clothing, electronics, and household items. These products are designed to meet everyday needs and desires. Successful consumer products focus on quality, affordability, and convenience. Effective marketing and packaging play a key role in influencing consumer decisions and brand loyalty.
Marketing is essential because it helps businesses reach their target audience, build brand awareness, and drive sales. It connects products or services with potential customers, creating value and fostering long-term growth.