Email marketing is a powerful digital strategy that involves sending targeted messages to a group of subscribers to promote products, services, or brand awareness. It allows businesses to build strong customer relationships, increase engagement, and drive sales. With personalized content and automation, email marketing delivers high ROI and measurable results. It's an essential tool for nurturing leads and maintaining customer loyalty.
Marketing is essential because it helps businesses reach their target audience, build brand awareness, and drive sales. It connects products or services with potential customers, creating value and fostering long-term growth.